Digital Crush – NW Digital Marketing Summit

The Inland NW DEFINITIVE DIGITAL MARKETING SUMMIT

October 11, 2019

Tri-Cities, WA

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Digital Crush is a fully packed, one-day conference for digital marketers and business professionals looking to grow their digital marketing skillset and toolbox.

About

Digital Crush is a full-packed, one-day conference for digital marketers and business professionals looking to grow their digital marketing skillset and toolbox. In a collaborative and inspiring atmosphere, participants will be able to learn, exchange ideas, network and establish relationships with others in the area.

Our Vision

Our goal is to bring together and educate digital marketers and small business of the inland northwest on practical and important digital marketing practices. Through this we hope that your business is able to increase market share, customers and profit by utilizing the newest and best practices in digital marketing.

KEYNOTE SPEAKERS

Ali Schwanke

CEO / Simple Strat

The Search for Hidden Insights: How to setup and use analytics for smarter marketing

Ali Schwanke is the CEO and Chief Marketing Strategist of Simple Strat, the marketing agency for B2B companies that are serious about growth. With nearly 15 years of marketing experience as both an in-house marketer and entrepreneur, Ali brings a unique data-driven perspective to marketing and sales.

As an industry professional, Ali’s work focuses on helping companies develop and implement growth-driven marketing programs. Whether that’s removing roadblocks, identifying new tools, clarifying a message, or developing better ways for sales and marketing to collaborate, audiences love Ali’s fresh approach and tell-it-like-it-is style. She is a HubSpot Certified Inbound Marketer and content creator, speaking and contributing to a number of marketing publications, communities and events worldwide. Ali is also the co-founder of BrandPlan, a technology start-up focused on helping marketers better plan, visualize, and execute their marketing strategy.

Ali is the incoming president of the AMA National Practitioner’s Council in Chicago, and a past-president of the Lincoln Chapter of the American Marketing Association, as well as an AMA award recipient – Marketer of the Year (2010) and Corporate Marketer of the Year (2018). She also serves as a marketing mentor for NMotion and the Global Accelerator Network and marketing advisor with the regional Vistage Trusted Advisory Board. In her free time, she enjoys running, writing and photography, spending time with her husband and two boys, and making a delicious batch of oatmeal raisin cookies.

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Paul Warner

Marketing Campaign Manager / Schweitzer Engineering

Content Strategy: Manage the Challenges of Control and Creativity

Paul Warner is a business owner and content marketing campaign manager at Schweitzer Engineering Laboratories, where he oversees advertising, digital content strategy and analytics. Starting with his first job in Silicon Valley, he has gained marketing and sales experience across several industries. Locally, Paul has worked with Northern Quest Resort & Casino on digital content strategy and Washington State University teaching entrepreneurial marketing. Additionally, he has performed consulting work for clients in government, education and private industry since starting his business in 2009. Paul has a B.A. in journalism and an M.S. in communications.

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Cindy Krum

CEO & Founder / MobileMoxie

The New SEO & The Story Your Data Isn’t Telling You

Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC), which launched in 2008. For the past 10 years, she has been bringing fresh and creative ideas to her clients, regularly speaking at national and international trade events about mobile web marketing, mobile SEO and app SEO. Her company launched the first mobile-focused SEO tool set and APIs to help other SEO tools provide better insights about the mobile market and use-case.

Cindy is author of Mobile Marketing: Finding Your Customers No Mater Where they Are, also writes for industry publications, and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, ODG Intelligence, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard. Cindy is passionate about bringing creative online marketing solutions to clients, and working with clients to develop high level mobile and international marketing strategies.

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Our Speakers

Torey Azure

CEO of BrandCraft

Scaling Up

Scaling Up // In this presentation Torey Azure will discuss how we used our digital marketing formula to help scale an attorney practice from two locations to 15 locations, from four attorneys to 52 attorneys, and 1150% increase in revenue in two years. We’ll cover AdWords, Search Engine Optimization, Web Design, Social Media, and other topics. Just remember, there are no shortcuts.

Chris Davis

Performance Marketing Manager for ConnectYourCare

Digital Content: Your 24/7 Sales Person

Originally from the Yakima Valley, Chris Davis graduated from Full Sail University with a degree in Internet Marketing in 2012. After a time managing online marketing of a regional lawn care and pest control company Chris took a job with the digital marketing agency Aimclear where he helped to direct digital strategy for brands such as eBay, Dell, Infusionsoft, Edmonds, AirBnB, and Clearlink while also helping to head up the small business division Cultivate. During his time at Aimclear, he also spent 8 months embedded at Uber Eats managing social media marketing strategy for their North American business unit. Chris is currently the Performance Marketing Manager at ConnectYourCare based out of Baltimore.

Diane Mahan

Chief Digital Strategy Officer of Klu Digital

Using Data for Effective Digital Marketing

Diane has over 25 years of experience in design and advertising. She creates digital marketing strategies with localized messaging for global audiences, accounting for differences in language, region, culture, age, and user preference. Diane’s leadership and acuity for content development, user experience, interactive design, and measurable outcomes, ensure the effectiveness of the online and SEO strategies she creates.

A 1994 graduate from the University of Idaho with a BFA in Design and Advertising, Diane is pursuing her Master’s in Communication Leadership with an emphasis in Digital Marketing Strategy and Strategic Organizational Communication at Gonzaga University. She is certified in Google Ads and Analytics and is an adjunct faculty member at Whitworth University teaching Digital Marketing.

Before joining Spokane-based Klündt | Hosmer in 1999 as a graphic designer, Diane was a designer for a North American linen company based in the Seattle area. In 2010, Diane saw the creative landscape changing and launched Klündt | Hosmer’s SEO and Digital Marketing efforts. She became a partner at Klündt | Hosmer in 2016 and is the company’s Chief Digital Strategy Officer. In April 2019, Diane helped launch Klü Digital, the online marketing arm of Klündt | Hosmer and continues her strategy role in addition to managing operations for Klü Digital, a Google Partner.

Diane has volunteered with Angel Ball, Junior Achievement, Spokane Symphony Associates, the Leukemia & Lymphoma Society, Ferris High School Ham on Regal production, and the University of Washington Medical Center in the Art Therapy Department. She has held multiple board positions for American Advertising Federation Spokane and continues to donate time and talents to Alpha Gamma Delta, Delta Theta Chapter.

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Thomas Kratsch

President & CEO of Activities & Tours Marketing by TRK Creative Group

Using Call Tracking for a 360-degree Marketing Performance View

Thomas Kratsch is President & CEO of Activities & Tours Marketing by TRK Creative Group. Thomas founded TRK Creative Group in early 2015 to serve the unique and specialized marketing needs for activity and tour businesses and he has over 25 years’ experience working in the travel & tourism market. Prior to founding TRK Creative Group Thomas held senior executive level sales and marketing positions within the online, retail and supplier sides of the travel and tourism markets which uniquely positions Thomas to have a 360-degree view of the industry. A favorite saying for Thomas working with business owners is “what did you spend and what did you get” referring to measuring marketing initiative spend vs tour revenue booked. When time permits Thomas has a passion for the great outdoors including skiing, kayaking, camping and biking.

Barrett Pryce

Director of Marketing for Vivid Learning Systems

Don’t Go Chasing Waterfalls (Stick to the ICP)

Father of two. Mental Health First Aid certified. 6 years of B2B digital marketing leadership. A mountain of mistakes made. Tens of thousands of leads generated. SaaS growth strategy junkie. Content strategy clairvoyant. Copywriter by trade. Backed by the best in-house team in the industry, smart leaders, and a healthy budget. Ask me about: brand, pricing, lead gen, KPIs, paid social advertising, tech stack, and why vision matters. EWU ’08. Director of Marketing for Vivid Learning Systems/HSI.

Dee Boyle

Digital Marketing Strategist for BrandCraft

Strategic Brand Positioning and Your Digital Marketing

Dee is BrandCraft’s resident social butterfly and communications guru. A Tri-Cities native, she combines diverse expertise and a natural instinct to create authentic brand messaging on all platforms to meet strategic organization goals. When she isn’t oozing joy around the office and giving our client’s marketing strategy the upmost care and attention, she’s a busy gal. Dee is on a team that organizes a local TEDx conference, holds an appointment with the City of Kennewick as an Arts Commissioner, and gives her time to a list of other Tri-Cities organizations.

Matt Johnston

CEO of Guide Social

The Secret Social Video Method I Use to Get 100 Million Views On Videos

Matt is the CEO of Guide Social, a YouTube Advertising and Viral Branded Video Agency. Before founding the agency, Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men's Health, and others. He produced and oversaw over 2,000+ pieces of video content (both branded and editorial) that generated well over 5 billion video views across platforms.  He's worked on viral video campaigns with brands such as Toyota, the National Football League, Campbell's, Chase Bank, Verizon, Adobe, Tidal, Fresh Direct, and many others. Matt left the publishing world in 2018 and teamed up with online content specialist, Jamie Barber, to create Guide Social, so he could bring viral branded video and conversion-based, creative YouTube advertising to companies all over the world. Matt also has a podcast called the YouTube Marketing Accelerator Podcast.

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Bethany Lee

Digital Marketing Manager for Visit Tri-Cities

What Social Media Platform is Best for Me?

Bethany is Hello Kitty incarnate. Her friendly demeanor makes her easy to talk and she has a dress for every occasion. She prefers to walk on the lighter side of life, which is shown in her approach to digital marketing. While she may not take herself too seriously, digital technology has always been something she’s passionate about. She grew up during the cusp of viral videos and has been keeping tabs on digital platforms ever since. Her career began at the Tri-City Herald where she was a digital reporter and helped start-up AtomicTown, an arts and entertainment website underneath the Herald. She’s currently the Digital Marketing Manager at Visit Tri-Cities and helps build relationships with the community through their online platforms. The internet may seem like a strange and boring place, but for Bethany, it’s anything but!

Travis Scott

Director of Marketing at ISM

Next Level B2B Digital Strategies Panelist

Travis Scott has been the Director of Marketing at Denver-based Industrial Specialties Mfg since 2015. He is responsible for developing and executing digital strategy, coaching and growing his 8 direct reports, and program analysis, among other things. He works remotely from his home office in Liberty Lake, WA.
Travis has over 10 years of digital marketing experience in addition to sales (Jobster) and corporate recruitment experience (Microsoft, Booking.com, Comcast).
He has a MBA from the University of Colorado-Denver and a BS in Public Affairs from Indiana University-Bloomington. He loves giving back and currently provides pro bono marketing consulting to two non-profits: the Team Jack Foundation in Atkinson, NE, and the SON Foundation of Indy in his hometown of Indianapolis, IN. More about Travis can be found on his website .

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Jordan Beilin

Director of Advanced Advertising Sales for Spectrum Reach

Next Level B2B Digital Strategies Panelist

Jordan Beilin is the Advanced Advertising Director for Spectrum Reach, the advertising division of the cable/internet company Spectrum. Jordan has spent the last 12 years helping brands and agencies to both define their target customer, and successfully reach them with targeted advertising across all platforms, traditional and emerging.

Elsie Puig

Marketing Manager for Flex Rental Solutions

Top lessons in choosing and implementing a CRM for your business

Elsie Puig is marketing manager at Flex Rental Solutions, a leader in inventory and rental management software. She oversees sales and digital content strategy, as well as product and event marketing. She is a tech enthusiast with over five years in marketing and communication roles. Her passion is leveraging marketing technology to boost lead generation, refine customer acquisition processes, and improve overall customer experience. Elsie holds an M.A. in mass communications.

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